Case studies

Client case studies

What each client sells, who they sell to, and what the system produced. Real numbers from B2B teams in manufacturing, logistics, staffing, telematics, finance, e-commerce and training.

14case studies

8industries

70+B2B teams built, operated and trained

Lead generation

Manufacturing, Lithuania

From Kaunas to 24 European countries in 15 weeks

Sells: Ventilation products for buildings
To: Architects, installers and wholesalers across Europe

7,622decision makers reached

11,998personalized actions

181replies

53interested leads

Solutions usedOutreach automationEmail and LinkedInReply routing by region

Lead generation

Manufacturing, Lithuania

A 7-person sales team doubled new business in Western Europe

Sells: Wood and packaging solutions
To: Manufacturing and logistics companies in Western Europe

282opportunities

6months

2xnew business generation

50%lower cost per new customer

Solutions usedOutreach automationSales team training

Lead generation

Staffing, Lithuania

From 1 new client per quarter to 8 in 2 months

Sells: Staffing and recruitment services
To: Leading manufacturers in Lithuania

160opportunities

2months

8paid deals

Paid backin the first months

Solutions usedMultichannel outreach

“Lean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.”
Pavel DrutoCountry Manager, EWL

Lead generation

Logistics, sea freight

166 new freight opportunities in 5 months

Sells: Sea freight and logistics services
To: Manufacturers and distributors

166opportunities

5months

~33opportunities a month

Solutions usedMultichannel outreach

“It was a pleasure working with Vytas. We are highly interested in his system for further development of our company and recommend working with him.”
Martynas SmitasBoard member, Fore Logistics

Systems integration + Training

Manufacturing, glass

AI research workflows cut lead research time by 95%

Sells: Glass products
To: Buyers in export markets

95%+less lead research time

67+opportunities

3months

100sof research hours saved

Solutions usedAI research workflowsSystems integrationTeam training

Lead generation

Telematics, global

23 sales-qualified leads in the first month, worldwide

Sells: Fleet tracking and telematics
To: Transport companies with vehicle fleets, worldwide

23sales-qualified leads

1month

Solutions usedMultichannel outreach

Lead generation

Industrial subcontracting

A niche subcontractor broke its sales plateau and grew 50% in a year

Sells: Welding and industrial subcontracting
To: Industrial manufacturers

4,270contacts researched

172opportunities

+50%company growth in 1 year

~80%lower cost per new customer

Solutions usedMultichannel outreachCRM system

Lead generation

Professional training, Baltics

700+ C-level replies filled an AI training programme in 2 months

Sells: AI training for companies
To: Enterprise leadership teams in the Baltics

700+C-level replies

194opportunities

2months

Solutions usedAI research and personalizationEnterprise outreach

“The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.”
Antanas BernatonisFounder, WhyAI

Lead generation

Logistics, road freight

Faster exports for a freight company: 1,200+ replies in 3.5 months

Sells: Road freight transport
To: Shippers in export markets

9,000decision makers reached

1,200+replies

3.5months

0extra sales team hours

Solutions usedOutreach automation

“We have been working with Vytas now for over 2 years.”
Šarūnas PeikštenisCEO, Tempus

Systems integration

E-commerce and wholesale

A new wholesale channel for 3 business units in 4 months

Sells: Wholesale goods
To: B2B buyers, including competitors' audiences, internationally

60+wholesale opportunities

4months

3business units

Solutions usedSystems integrationCompetitor-audience targeting

Lead generation + Training + Systems integration

Business consulting

88 CEO-level opportunities, then an in-house outreach system

Sells: HR and CEO consulting
To: CEOs and leadership teams

88opportunities

4months

2companies trained in-house

Solutions usedMultichannel outreachTeam trainingIn-house system setup

Lead generation

Manufacturing, dairy ingredients

81 opportunities with enterprise dairy producers in Western Europe

Sells: Dairy ingredients
To: Enterprise dairy producers and trade-show exhibitors in Western Europe

81opportunities

4months

Solutions usedMultichannel outreachTrade-show targeting

Lead generation

Finance

89 high-intent business loan leads in 3 months

Sells: Business loans
To: CEOs and CFOs

89high-intent opportunities

3months

Solutions usedCold email campaigns

Lead generation

Sales training

First deal closed 1 week after launch

Sells: Sales training
To: B2B companies and sales leaders

1 weekto the first closed deal

2 monthsto a full pipeline

Solutions usedOutreach automation

“I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.”
Tomas ČerniauskasFounder, Pardavimologija

Under the hood

Get full GTM sales clarity: from sales activity to the channels that drive the most ROI.

Lean Sales Systems brings clarity to your sales department. Example with sample data.

Revenue bowtieExample client, 3-month program

Last 90 daysSourcesSynced 4 min ago

System 1: hunt

Synced from your sequencer

System 2: farm

Synced from your CRM

Contacts reached8,2403 channels

Reply rate5.0%409 replies

Opportunities12029.3% of replies

Deals won108.3% win rate

Cost per new customer€1,100€11,000 ÷ 10 deals

ROI582%From cash collected

Source channelsHunt, last 90 days

Channel	Reached	Replied	Reply rate	Opportunities	Deals	Share
Email	5,480	164	3.0%	44	4	37%
LinkedIn	2,310	173	7.5%	52	4	43%
WhatsApp	450	72	16.0%	24	2	20%
Total	8,240	409	5.0%	120	10	100%

WhatsApp gets 5x the email reply rate. LinkedIn brings the most opportunities.

Unit economicsPer customer

Cost per new customer: €1,100
Average deal: €7,500
Win rate: 8.3%
Time to value: 21 days
Lifetime value: €14,000
Lifetime value to cost: 12.7x

Return on investment3-month program

Program cost: €9,000
Sales team time: €2,000
Cash collected (VM5): €75,000
ROI on €11,000 total cost: 582%

Lifetime value (VM8)€140,000

Collected €75,000
Renewals €45,000
Upsell €20,000

Projected ROI if customers stay: 1,173%. Counts only the first 3-month cost.

Sample data. VM1 to VM8 are the 8 value metrics of the bowtie model. The hunt side syncs from your outbound sequencer, the farm side from your CRM.

Brands that use our solutions

70+ B2B brands in manufacturing, professional services, SaaS, education and logistics

Social proof

Work directly with the founder.

Since 2023, I've helped 70+ B2B brands win more opportunities without hiring more people.

In 2025, my team and I were in the top 0.6% of Clay technology users globally. That comes from years of hands-on GTM engineering: data, AI and sales workflows for B2B teams.

Founder on every accountYou never get handed to a junior.

Small teamYou work with me and at most 2 specialists.

No trial and errorPlaybooks tested on 70+ teams.

Vytautas (Vytas) MikulėnasFounder & GTM Head