What worked in 2022 doesn’t work in 2026 anymore. We build departments for the future of AI era
Most AI projects fail because they’re limited to chat. We apply AI where you need it. Using scalable systems that adapt to your workflows.
Businesses should not rely only on hiring more. Today specialized tech with 1 expert can replace dozens of employees.
Average sales reps spend about 70% of their time on non-selling tasks, meaning less than 30% is spent on actual selling activities. We switch that.
Traditional Eurpean B2B business are relying on oudated strategies & playbooks. We bring tactics used by modern top tech companies.
Teams lack an understanding of what’s happening in their pipeline and which bottlenecks make them lsoe most revenue. Automated tracking brings clarity to busy teams.
AI & Agencies won’t solve your broken processes. Go-To-Market System Engineers might.
Most B2B teams used only 3 tools in the last 5 years. We test 200 tools last year to bring you what’s most relelvent. No biases, no wasted budgets on over priced software.
5,000 decision maker contacts discovered
15,000 personalized outreaches
500 unique prospect replies
100 Interested
Sales-Qualfied-Leads
20 new B2B deals
B2B businesses won’t grow by hiring more. AI alone won’t grow your business either. But smart systems, AI, and expertise will. Here is how our historical B2B Sales / Marketing funnel looks in Mid-market
We create a list of target companies, segmenting, enriching data and identifying decision-makers. pulling from various sources and looking for “sales signals”.
Each contact receives 2 – 4 personalized emails, LinkedIn messages, WhatsApp texts (messages stop as soon as we receive a real response).
We can expect a 3 – 25% total unique reply rate depending on the market.
Averaging 10-15% in the Baltics. 4-7% in EU. 2-3% in USA in Mid-market.
(counting from total contacts discovered to unique contacts that replied)
Depending on what we are trying to sell we can expect about 10% – 35 of all replies to show interest in your offer. All replies are coming from qualfiied prospects.
SQLs – If your offer is about solving a business problem and they’re ready to go to next conversion step such as meeting then it’s a Sales-Qualfiied-Lead.
MQLs – If your offer is about getting them interested in marketing materials (like slides) then it’s a Marketing-Qualfiied-Lead. (typically used for long sales cycles or for leads that are not worth your time).
We take care of the entire user journey to this point.
With an average 20% close rate some businesses often can expect 20 new B2B clients from that campaign after the sales cycle – as long as your sales team can do a professional job handling the leads.
We co-build your outbound playbook—who to target, how to reach them, and what KPIs to track.
✅ You get: a scalable outbound strategy, full visibility into what drives pipeline, tool stack recommendations and clarity on what to improve.
👉 Stop guessing. Start scaling with purpose.
We create a list of target companies, enriching data and
identifying decision-makers. We extract at least 2000
contacts, pulling from various sources and looking for
“sales signals” (e.g., pulling LinkedIn followers from
competitors that match our profile).
✅ You get: large volumes of clean, hyper-relevant B2B leads. Eliminated 75–100% of manual lead research time. Exact-fit buyers with “sales intent triggers”
👉 Fuel your outreach with intent data, not just more volume.
Most “lead generation” AI agents and service providers use the same saturated sources. Pulling leads mainly from LinkedIn (Apollo io, Lusha, Snov etc.) missing hidden decision makers.
We find verified, hidden contacts using multi database and waterfall enrichment tools. Lastly, we use scalable AI to research prospects online. We can send 10 000 AI agents to 10,000 websites to finish the research task efficiently within 10 minutes – saving months of lead research work.
✅ You reach bigger market. Additional data and unsaturated contacts leads to higher reply rates and better timing.
👉 More replies, More Sales. Less spam. + GDPR compliance.
+53% B2B cold emails land in spam and more if you scale. We build custom email infrastructure that keeps you out of spam, even at scale.
✅ What you get: The ability to send 100 000s of cold emails safely, with consistent inbox placement. And automate whole teams LinkedIn profile’s outreach.
👉 Faster Go-To-Market. Scale without limits or risks.
We automate your outreach across email, LinkedIn, Social media Channels, WahtsApp and create call tasks – each contact will get engaging personalized messages.
✅ What you get: More booked calls and less manual work, so your team only speaks to warmed-up prospects.
👉 Outreach system that gets as many replies as a whole outbound sales team would.
We set up CRM systems that log every activity and generate easy-to-understand reports.
✅ What you get: Real-time visibility into what’s working, what’s not, and where to optimize next.
👉 Saved time on CRM work. Less guesswork.
We tweak and improve your system weekly—based on campaign performance, data, and feedback.
✅ What you get: No more booked calls that don’t close. Continuous growth, faster conversions, and higher ROI from outbound.
👉 Sales Department that keeps getting better over time.
This is why you choose Lean Sales Systems
Get professional service / system, custom strategy and 25+ specialized tools
We are here to implement technology & time-tested strategies for your business growth.
The best way to start is by starting with a discovery call that would lead to an introduction and outbound evaluation.
Kęstučio g. 86, Kaunas, 44297 Lithuania
The best way to start is by starting with a discovery call that would lead to an introduction and outbound evaluation.
In the average B2B market we convert about 1% of accounts (companies) to an Sales-qualified-lead (such as a showed meeting) within 2-18 months (depending on ideal customer profile and your offer).
Example funnel:
–2500 targeted companies
–5000 contacts reached
-500 unique replies from decision makers
-100 interested leads (SQLs)
*All our clients get from 10 to 100 Sales-Qualified-Leads per month. 20 SQLs often convert into 8-10 appointments per month – which is our goal in an average B2B market and business.
Example – With 10 000 qualified businesses and 10 months on average you can get 100 (10/mo) qualified meetings or other relelvant sales steps for your business. If you average a 25% close rate with an average deal value of 5 000€ then this brings 125 000€ cash to your company in about 10-12 months.
-It takes ~2 weeks to setup campaigns.
-1st leads show up on week 1-2 after campaigns launch.
-Our clients see first deals happen as fast as 1 week after (more experienced closed). Or as late as 3 months after the lead replies (longer sales cycle or inexperienced closers). It depends on how fast you can turn an interested reply to a closed deal.
We model ROI before launch. Typically:
We also provide low / mid / high case revenue scenarios so you see financial visibility before committing.
Every company says the budget is limited.
The real question is:
What pipeline are you losing per quarter without systematic outbound?
Example:
Systemized outbound is not an expense. Its growth insurance.
AI SDR tools are automation engines.
We build the infrastructure behind them. With custom infrastracture and strategy the different in results can be 10x
| AI SDR Tool | Lean Sales System |
|---|---|
| Sends messages | Designs targeting strategy and sends more messages |
| Generic sequences | Very targeted, ICP-specific micro-segmentation |
| No domain protection, emails can go to spam | Deliverability infrastructure, emails most often land in primary inbox |
| No follow-up discipline | Sales response framework |
| Tool | System + Specialists |
Tools execute. Systems and expert strategy produce predictable results.
AI without validation is dangerous.
Depending on mission sometimes it can be 99% accurate, while other times not even 50%.
That’s why we:
AI scales. Humans control precision.
No. We prioritize expert crafted templated messages over AI written emails or linkedin messages. We often start with 0 AI personalization. AI is best used for segmentation, data research and maybe we use it to personalize couple sentences.
Our rule – We don’t want generic or spammy messaging. Our goal is to make the messaging as indistinguishable from a person’s manual message as much as possible.
Our messaging:
We never position outbound mass blasting. It’s structured, controlled communication.
We do not risk ruining your email reputation. Deliverability is not an afterthought.
It’s core infrastructure. We implement:
Your primary domain stays protected.
Reputation risk is minimized by design.
Good outbound creates responsibility.
We include:
If volume increases, we adjust pace. Campaigns can be paused.
Pipeline growth should feel controlled – not chaotic.
Outbound does not shorten your industry cycle.
It improves pipeline consistency.
Instead of:
Random deals when referrals happen.
You get:
Compounding conversations every month.
Increased brand awareness.
Even in long-cycle industries, consistent prospecting reduces revenue volatility.
In general we can target small TAMs with 100 companies only, however it;s less likely to pay off so we prefer working with businesses that have a TAM of 1000+ Companies.
Before launch, we can research your Total-Adressable-Market (TAM):
Most companies underestimate how many reachable prospects exist once segmentation becomes precise.
Referrals and warm leads are great.
But they’re unpredictable.
Outbound (active, cold sales) is not a replacement.
It’s an insurance layer.
Referrals + systematic outbound = stability and growth.
If you have never done proactive outbound sales then we will help you – outbound was never as cheap as it is now. But keep in mind that investment and positive ROI might take couple months longer if your team is not experienced at closing colder traffic.
| Model | Monthly Cost | 3 Months | 12 Months |
|---|---|---|---|
| In-house Sales Team (5 reps × €3,000) | €15,000 | €45,000 | €180,000 |
| LeanSales System – Starter | €2,500 (first 3 months) → €1,000 maintenance | €7,500 | €16,500 |
| LeanSales System – Growth | €3,500 (first 3 months) → €1,500 maintenance | €10,500 | €24,750 |
| LeanSales System – Advanced | €5,000 (first 3 months) → €2,500 maintenance | €15,000 | €37,500 |