Book a call with VytasBook a call
Book a call with VytasBook a call

Sales systems automation agency for B2B teams

People +Technologyfor sales.

People +Technologyfor sales.

We connect the best of both to grow your revenue.

We connect the best of both to grow your revenue.

Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems, in a dark suit
Vytautas (Vytas) MikulėnasFounder and sales architect

ClaudeAI agent spots a buying signal

OpenAIOpenAIQualifiedHires 2 people in Lithuania
  • Daniel MoreauHead of Sales
  • Rūta JankauskėBaltics Region Manager

2 decision makers found viaClayLinkedIn Sales Navigator

System reaches out on every channel

Sequence for Daniel Moreau
  • GmailEmailDay 1Opened
  • LinkedInLinkedInDay 3Accepted
  • WhatsAppWhatsAppDay 5Assigned

Your team talks to interested buyers and closes deals

OutlookGoogle CalendarMeeting booked
HubSpotSalesforceAttioLogged in CRM

Lean Sales Systems is a B2B sales automation and lead generation agency in Lithuania, working remotely with B2B companies across Europe. We've built, operated and trained 70+ B2B teams on systems that bring results fast, without hiring bloat.

Book a discovery call and get a quote
Book a discovery call and get a quote
See case studies
See case studies

30 minutes with Vytas, the founder.

You leave with a clear next step and a quote.

70+

70+

B2B teams built, operated and trained

Top 1%

Top 1%

2025

Clay technology users globally

Up to

+475%

+475%

more effective lead generation than an in-house team

ClaudeAI agent spots a buying signal

OpenAIOpenAIQualifiedHires 2 people in Lithuania
  • Daniel MoreauHead of Sales
  • Rūta JankauskėBaltics Region Manager

2 decision makers found viaClayLinkedIn Sales Navigator

System reaches out on every channel

Sequence for Daniel Moreau
  • GmailEmailDay 1Opened
  • LinkedInLinkedInDay 3Accepted
  • WhatsAppWhatsAppDay 5Assigned

Your team talks to interested buyers and closes deals

OutlookGoogle CalendarMeeting booked
HubSpotSalesforceAttioLogged in CRM
Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems, in a dark suit
Vytautas (Vytas) MikulėnasFounder & GTM Head

Brands that use our solutions

70+ B2B brands in manufacturing, professional services, SaaS, education and logistics

  • Ruptela logo, Lean Sales Systems client
  • Manpower logo, Lean Sales Systems client
  • ISM logo, Lean Sales Systems client
  • CapitalBox logo, Lean Sales Systems client
  • Brasta logo, Lean Sales Systems client
  • WhyAI logo, Lean Sales Systems client
  • Varlė logo, Lean Sales Systems client
  • BaltMilk logo, Lean Sales Systems client
  • Westasteel logo, Lean Sales Systems client
  • Ergovent logo, Lean Sales Systems client
  • Adguns logo, Lean Sales Systems client
  • Analote logo, Lean Sales Systems client
  • EWL logo, Lean Sales Systems client
  • Fore Logistics logo, Lean Sales Systems client
  • Tempus logo, Lean Sales Systems client
  • Diamedica logo, Lean Sales Systems client
  • Donafy logo, Lean Sales Systems client
  • Iceco logo, Lean Sales Systems client
  • HR Hint logo, Lean Sales Systems client
  • Marino Group logo, Lean Sales Systems client
  • Synergium logo, Lean Sales Systems client
  • Countline logo, Lean Sales Systems client
  • Eimrida logo, Lean Sales Systems client
  • PLM Group logo, Lean Sales Systems client
  • Confido logo, Lean Sales Systems client
  • Lithoc logo, Lean Sales Systems client
  • TIA logo, Lean Sales Systems client
  • EYK logo, Lean Sales Systems client
  • North Clarity logo, Lean Sales Systems client
  • Niromed logo, Lean Sales Systems client
  • Orderenter logo, Lean Sales Systems client
  • SpeedSize logo, Lean Sales Systems client
  • Sanobiotec logo, Lean Sales Systems client
  • Vairuojame logo, Lean Sales Systems client
  • OVC logo, Lean Sales Systems client

The problem

We solve your B2B sales growth challenges.

We solve your B2B sales growth challenges.

Winning new B2B customers got harder. AI is changing B2B markets in 2027+.

Winning new B2B customers got harder. AI is changing B2B markets in 2027+.

Problems

Each one is a system problem, not a people problem.

Most B2B teams we meet have the same 4 problems. Good salespeople are stuck with old playbooks, scattered data and admin work. Hiring more people makes it more expensive, not better.

We build the system around your team. Technology does the non-selling work. Your people have the conversations.

“We test about 200 sales technologies a year, so you don’t have to.”

Vytas Mikulėnas, founder

Recognise one of these?
Talk it through with Vytas, the founder. Book a call

Systems and services

How do we help?

How do we help?

We provide B2B sales automation services and training, built around your company.

We provide B2B sales automation services and training, built around your company.

Lean Sales Systems builds 2 systems. The first wins new customers in new markets. The second helps your team sell more to existing clients with less admin. Go-to-market (GTM) system engineers build them. Your team enjoys more opportunities, without changing anything else.

System 1: new business growth

Enter new B2B markets, fast

Win new B2B customers in any market. Our market entry solutions start conversations with new decision makers. Automatically, every day.

Best for
Winning new customers, entering a new country or segment
Channels
Email, LinkedIn, WhatsApp and call tasks
Problems avoided
Slow market entry. Hires that take months to ramp up. Your brand looking like spam.
Outcome
+475% more effective lead generation than an in-house team, first-quarter client average
See offers

System 2: retention and expansion

Sell more to existing clients with less admin

Vytautas (Vytas) Mikulėnas, sales architect at Lean Sales Systems, reviewing account tasks on his laptop

The system prioritizes existing clients and prospects through research. It tells each salesperson who to call and why, and logs every conversation in the CRM. Your account managers spend their time with clients, not on admin.

Best for
Growing revenue from existing customers and target accounts
Works with
Any CRM, phone, online meetings, email and existing team
Problems avoided
Forgotten follow-ups. Customers who quietly leave. Salespeople typing into the CRM.
Outcome
More sales interactions, less work. Every interaction recorded.

What do we automate? What do salespeople do?

Our solutions don't replace salespeople. We empower them. The system does the non-selling work and starts conversations with the right buyers, cold or warm, local or international. Your team talks to them and closes the deals.

Our system handlesAutomated
  1. 1

    Find the right companies

    • Companies that fit your offer
    • In every target market
  2. 2

    Monitor the web with AI

    • At scale, on all potential clients
    • Research, qualify, find buying signals
  3. 3

    Find the right person

    • Multiple decision makers
    • Verified contacts
    • From the web, LinkedIn and hidden emails
  4. 4

    Send personal messages

    • Email and LinkedIn
    • Every working day
  5. 5

    Remind your team to call

    • Call tasks
    • WhatsApp tasks
  6. 6

    Keep the CRM up to date

    • Every touch logged
    • No manual data entry
Your team handlesHuman
  1. 7

    Talk to opportunities

    • Replies and calls
    • With buyers who fit
  2. 8

    Close deals

    • Negotiation
    • Signed deals

Tools are cheap and easy to copy. Hiring is the old way to grow. The advantage is in the architecture: the right message and the right timing, at scale. That is go-to-market (GTM) engineering, and we know how to do it for other companies.

Old way vs new way

A new way to grow in B2B markets.

A new way to grow in B2B markets.

Grow faster with systems, not headcount.

Grow faster with systems, not headcount.

Until recently, growing sales meant hiring more salespeople, paying an agency for its hours or buying more tools. AI changed that. Today, a single go-to-market (GTM) systems engineer can do the job of 5, or even more than 10, salespeople in certain sales functions. This is GTM engineering, and it is how Lean Sales Systems works.

Topic
Old wayMore salespeople, more cost, same results.
New wayTechnology does the manual work. People do the selling.
How you grow

Old wayHire more salespeople

New wayAutomation systems + salespeople

Research and admin

Old waySalespeople spend about 70% of the week on it

New wayDone by AI agents, so your people can sell

Time to results

Old way3+ monthsTo hire and ramp up a new rep

New way3 weeksLive in 2 weeks, first results in week 3

Your data

Old wayScattered across many tools and channels

New wayTools and channels connected into 1 system

What growth depends on

Old wayBig teams doing everything by hand, from start to finish

New way1 system scales the repeatable work. Smaller teams build relationships more effectively.

Cost of growth

Old way€254,100 a year5 salespeople, each doing the full sales cycle, at €4,235 a month

New wayFrom €80,820 a year1 sales executive at €4,235 a month + Lean Sales Systems from €2,500 a month plus VAT. €173,280 less a year.

Results

Old wayCapped by each rep's hours

New wayUp to +475%more effective lead generation than an in-house team

Yearly costs use €4,235 a month per salesperson and the Lean Sales Systems starting price. Tools and data are not included on either side.

Most sales solutions bring results that fade. We build a system and keep improving it every month. You get a repeatable source of new opportunities and growth that lasts.

Case studies

Client case studies

Client case studies

Real results from Lean Sales Systems clients in manufacturing, logistics, staffing, finance and training. What each client sells, who they sell to, and what the system produced. Updated October 2026

Manufacturing, Lithuania

A 7-person sales team doubled new business in Western Europe

Sells
Wood and packaging solutions
To
Manufacturing and logistics companies in Western Europe
282opportunities
6months
2xnew business generation
50%lower cost per new customer
Solutions usedOutreach automationSales team training

Staffing, Lithuania

From 1 new client per quarter to 8 in 2 months

Sells
Staffing and recruitment services
To
Leading manufacturers in Lithuania
160opportunities
2months
8paid deals
Paid backin the first months
Solutions usedMultichannel outreach

Logistics, sea freight

166 new freight opportunities in 5 months

Sells
Sea freight and logistics services
To
Manufacturers and distributors
166opportunities
5months
~33opportunities a month
Solutions usedMultichannel outreach

Manufacturing, Lithuania

From Kaunas to 24 European countries in 15 weeks

Sells
Ventilation products for buildings
To
Architects, installers and wholesalers across Europe
7,622decision makers reached
181replies
53interested leads
Solutions usedOutreach automationEmail and LinkedInReply routing by region

Manufacturing, glass

AI research workflows cut lead research time by 95%

Sells
Glass products
To
Buyers in export markets
95%+less lead research time
67+opportunities
3months
100sof research hours saved
Solutions usedAI research workflowsSystems integrationTeam training

Professional training, Baltics

700+ C-level replies filled an AI training programme in 2 months

Sells
AI training for companies
To
Enterprise leadership teams in the Baltics
700+C-level replies
194opportunities
2months
Solutions usedAI research and personalizationEnterprise outreach
Lean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.
Pavel Druto, Country Manager, EWLPavel DrutoCountry Manager, EWL
The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.
Antanas Bernatonis, Founder, WhyAIAntanas BernatonisFounder, WhyAI
I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.
Tomas Černiauskas, Founder, PardavimologijaTomas ČerniauskasFounder, Pardavimologija
Read all 14 case studies

Manufacturing, logistics, staffing, telematics, finance, e-commerce and training.

Services

Our most popular offers

Our most popular offers

Lean Sales Systems offers 3 services: we run your lead generation, we build your sales system, or we train your team. Most start from €2,500 a month. The key difference is scope. Integration and training are fixed projects of 1 to 4 months. Lead generation is ongoing, and you can cancel if it doesn't meet your expectations.

We run it

Managed B2B lead generation

For teams that want meetings and RFQs from qualified buyers, without hiring or building anything.

From data to meetings booked9 steps
  1. Find companies and peopleWe run it
  2. AI research on every account
  3. Personalized email
  4. LinkedIn connect and message
  5. Follow-up emails and call tasks
  6. Inbox management
  7. Meetings booked and tracked
  8. Talk with qualified leadsYour team
  9. Make offers
  • Market and buying-signal research
  • Email, LinkedIn, WhatsApp and call outreach, run by us
  • Qualified opportunities in your inbox and calendar
Monthly, cancel anytimeStarting at €2,500 a monthPlus VAT
Book a discovery call and get a quote

We build it

Systems integration and customization

For teams that want to own their sales system. We do GTM engineering: data, outreach and CRM, set up and connected so your team can take it over.

Your revenue systemAll synced
HuntWin customersFarmGrow accountsDeal
Data and AIOutreachCRM
8 metrics tracked, first contact to lifetime value
  • We pick your tools: data orchestration like Clay, an outreach tool like Lemlist, an AI chatbot like Claude and a CRM like Salesforce
  • Data, outreach and CRM connected and customized
  • Documentation and handover to your team
1 to 4 months planStarting at €2,500 a monthPlus VAT
Book a discovery call and get a quote

We train your team

Sales technology training

For larger teams that want to run the tools themselves.

Vytautas (Vytas) Mikulėnas presenting 20 B2B sales tools for 2026 on stage
  • Hands-on workshops on Clay, LinkedIn Sales Navigator, Claude and more
Fixed scopeStarting at €2,500 per projectPlus VAT
Book a discovery call and get a quote
Social proof

Work directly with the founder.

Since 2023, I've helped 70+ B2B brands win more opportunities without hiring more people.

In 2025, my team and I were in the top 0.6% of Clay technology users globally. That comes from years of hands-on GTM engineering: data, AI and sales workflows for B2B teams.

Founder on every accountYou never get handed to a junior.
Small teamYou work with me and at most 2 specialists.
No trial and errorPlaybooks tested on 70+ teams.

Vytautas (Vytas) MikulėnasFounder & GTM Head

Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems
Talk to Vytas30-minute discovery call
Clay2025

Top 0.6%of Clay users globally

Clay Creator Partner. We build data, AI and sales workflows in Clay every day.

Vytautas (Vytas) Mikulėnas speaking on stage at Pardavimų formulė 2026
Pardavimų formulė 2026 YouTube video

Keynote

What to automate in B2B sales in 2026, and what to keep human.

Vytas on competitive B2B sales processes and systems for 2026 and beyond, and the 20 sales tools worth knowing.

Watch the keynote and read the notes

Read how the founder thinks about B2B sales systems.

Practical notes on outbound, AI research, CRM and sales tools. Written from building and running sales systems for 70+ B2B teams.

Read the blog

Our specialization

Enter new B2B markets faster with AI agents and people working together.

Enter new B2B markets faster with AI agents and people working together.

Historical first-quarter results with Lean Sales Systems, for B2B companies with over €1M in revenue. Averages from real clients, not best cases. Updated October 2026

How we count

Market
We map about 5,000 companies and find 10,000 decision makers who fit your offer.
Replies
Every real person who answers, including “not now” and “no”.
Opportunities
A qualified decision maker shows interest in your offer: asks for a call, a price or more details.
Deals
Real conversions: new companies that sign a deal with you and commit revenue.
The systemYour teamResult

Your numbers depend on your market, offer and deal size. Before you commit, we show you low, expected and high numbers for your market. After launch, we work to raise them every month.

  1. 10,000decision makers researched
    AI research
  2. 40,000personalized actions
    4 per person
  3. 1,000real human replies
    10% reply rate
  4. 200opportunities
    20% of replies
  5. 10 to 40closed deals
    5% to 20% close rate

Process

New opportunities in month 1.

New opportunities in month 1.

Lean Sales Systems sets up your system in 7 to 14 days. After launch, the first qualified opportunities usually show up in the first week. Your team keeps selling while we build. You skip months of research and years of trial and error.

Want to see how we think before you book a call?

Read the playbooks behind the system: outbound, cold email, LinkedIn and the sales tool stack.

Browse the blog

Why teams choose us

Get the output of 5 salespeople for 32% of the cost.

Get the output of 5 salespeople for 32% of the cost.

Your 4 options for getting more sales, compared side by side. ↓

What mattersLean Sales SystemsBuilt and run for youHiring more salespeopleIn-houseSelf-managed automation toolsDo it yourselfAI sales agents (AI SDRs)Autonomous agents
Cost per prospect reachedUnder €1Per prospect reached. Fixed monthly fee.~€4.50Per prospect, reached by handVariesTool costs plus your team's time€0.40 to €1.50Per prospect
Speed to resultsWeeks, not monthsFirst interested B2B leads in the first week, after 7 to 14 days of setup.MonthsTo hire and ramp upDependsOn your team's skillsUnpredictable
Targeting and messagingPrecise target groupsMessages written by sales expertsCustomLimited to 1 person's capacityYou do itYou build the lists and write the copyGeneric messages
Strategy and expertiseSales experts on your accountDepends on the hireA tool, no strategyA tool, no strategy
SafetyEmail deliverability and GDPR ensuredDepends on setupYour setup, your riskOften no domain protection
What growth depends onYour systemImproved every monthNew hiresYour team's timeThe vendor's tool
You own the system and dataYes, integrated in-houseWe run it first, then move it into your own accounts step by step.YesYesIn your own accountsOften stays with the vendor
Stack and safety

The best revenue technology, applied to your business.

Lean Sales Systems tests ~200 sales tools a year and picks the few that fit your business. You skip the trial and error. People oversee every step.

€10,000+saved on software in the first year. We pick the most cost-effective tools, negotiate deals with vendors and use industry know-how.
  • Clay
  • Reply.io
  • Salesforge
  • Sales Navigator
  • OpenAI
  • Claude
  • HubSpot
  • Pipedrive
  • Attio
  • Salesforce
  • Zapier
  • +190 more tested each year

A sample of the tools we build with. We pick per client, with no vendor bias.

Safe automation

Dedicated sending infrastructure.

GDPR-aligned

We only contact people with a clear business reason. Every message has an opt-out.

Your brand stays safe

Your main domain never sends cold email.

Built to hand over

We run the system first. When you're ready, we help you take it in-house.

Work with us

Talk to a real B2B sales automation expert.

Start with a 30-minute call with Vytas. You leave with insights on what slows your sales down most and what you can do about it, plus a custom offer.

Discovery call with Vytas30 min, video call

Loading the calendar.Open it in Calendly

FAQ

12 questions leaders ask us.

Straight answers from Lean Sales Systems, including when a system is not the right fix. Anything else, ask on the call.

1What results can we expect?

Our clients usually get 10 to 100 interested leads a month (MQLs). About 40% of them become real sales opportunities (SQLs or RFQs) within weeks. The other leads go into nurture campaigns, so they are not lost.

Results depend on your market size, your offer and how fast your team follows up. As a rule of thumb, about 1% of target companies become a sales-qualified lead, meaning a real meeting with a buyer, within 2 to 18 months.

Example funnel: 2,500 target companies, 5,000 contacts reached, 500 replies from decision makers, 100 interested leads.

2How long until we see the first leads?

Usually in the first week after launch. Before launch, setup takes 7 to 14 days: lead lists, email infrastructure, copywriting and your review of everything.

After launch, new qualified leads keep coming every working day while campaigns run.

3How fast will we see ROI?

Usually within 3 to 6 months. The first qualified leads usually show up in the first week after launch. How fast they turn into revenue depends on your sales cycle.

  • Months 1 to 2: pipeline building and testing
  • Months 2 to 4: meetings turn into offers
  • Months 3 to 6: revenue and return on investment

Short cycles can be much faster. Pardavimologija closed its first deal 1 week after launch. EWL signed 8 new clients in 2 months. Before you commit, we model low, mid and high revenue scenarios for your market.

4We have a limited budget. Is this for us?

It can be. Our offers fit every stage, from new startups to mature industrial enterprises.

  • The system saves you and your team time, whatever your size.
  • If you plan to grow, it finds new buyers without a bigger team.
  • If you have already grown, it helps you cut costs by taking manual work off your team.

You can start small, with 1 market and 1 offer, and grow once the numbers work.

5Which industries do you work with?

Mostly manufacturing and professional services, plus logistics, SaaS and education. Most clients are European B2B companies with more than €1M in revenue.

Examples from our case studies: Ergovent (ventilation manufacturing), Analote (wood packaging), Fore Logistics and Tempus (freight), EWL (staffing), CapitalBox (finance) and WhyAI (training).

6Why not just use an AI SDR tool, or Apollo and Instantly?

Because a tool does not decide who to target, what to say or how to protect your domain. That is where most results are won or lost. They are good tools, and we use some of them.

  • Targeting: precise lists by segment, not 1 big generic list.
  • Messages: written by sales experts. AI does the research and adds short personal details.
  • Safety: separate sending domains, warm-up and volume limits, so emails reach the inbox.
  • Follow-up: a clear reply process, so your team answers interested leads fast.
7Will AI send generic or spammy messages?

No. Sales experts write the messages. AI does the research and adds 1 or 2 personal sentences, such as a new market the company entered or a role it is hiring for.

We test messages on small batches and review samples before sending at scale. Messages are short, relevant to the buyer's industry and written in your brand's tone.

8Is cold email legal under GDPR?

Yes, B2B cold email can be legal under GDPR when it is based on legitimate interest. That means you contact people in their professional role, about something relevant to their work, and every message has an easy opt-out.

Email rules differ between countries. We handle each country accordingly.

9What about spam risk and our domain reputation?

Your main domain never sends cold email. We use separate sending domains, gradual warm-up, daily volume limits and standard email authentication (SPF, DKIM and DMARC). We keep monitoring deliverability and slow down if the numbers drop.

Outreach follows GDPR. We only contact people with a clear business reason (legitimate interest), and every message has an easy opt-out.

10What if our team can't handle many leads?

Leads come in at a steady pace, every working day. We space out emails so they stay out of spam filters, and LinkedIn actions so accounts don't get blocked.

Handling the interested leads usually takes 1 person up to 1 to 2 hours a day. Very successful campaigns or complex deals take more time. If your salespeople only talk to interested buyers, every hour they spend brings a higher return. That is a good problem to have.

11Isn't our market too small?

It can be. If your market has fewer than 400 companies worth reaching, working with us most likely doesn't make sense, and neither does automation. A market that small is best reached by hand.

It pays off when we can find more than 1,000 contacts worth reaching out to. Before launch we can map your market: companies per segment, decision makers and nearby industries.

12We rely on referrals and exhibitions. Will this work for us?

Yes. Outreach adds to referrals and trade shows, it doesn't replace them. Referrals are great but hard to predict, and outreach adds a steady flow of new conversations every month. We can also reach exhibitors and visitors of your trade shows before and after the event.

It works with long sales cycles too. It will not make your industry's cycle shorter, but it keeps your pipeline full. If your team has never sold to cold leads, expect results to take 1 to 2 months longer.

About Lean Sales Systems

Lean Sales Systems is a B2B sales automation and lead generation agency founded in Lithuania. We help European B2B companies to win new customers and grow existing ones. We work mainly with B2B teams in manufacturing, professional services, logistics, SaaS and education. Our work is a mix of GTM systems engineering, RevOps and sales enablement. Founded by Vytautas (Vytas) Mikulėnas, we have worked with 70+ B2B companies since 2023. Most popular services: managed B2B lead generation, sales systems integration and sales technology training. Built remotely for European B2B teams.

Your trusted B2B sales technology enabler.

Lean sales systems, MB
Company code 308105885
VAT LT100020681915
Gedimino g. 22A-14, LT-44319 Kaunas, Lithuania

Legal

Also on
© 2026 Lean Sales SystemsBuilt remotely for European B2B teams