Vytautas (Vytas) MikulėnasFounder and sales architect
1
AI agent spots a buying signal
OpenAIQualifiedHires 2 people in Lithuania
Daniel MoreauHead of Sales
Rūta JankauskėBaltics Region Manager
Emma LindqvistCMO
3 decision makers found via
2
System reaches out on every channel
Sequence for Daniel Moreau
EmailDay 1Opened
LinkedInDay 3Accepted
WhatsAppDay 5Assigned
3
Your team talks to interested buyers and closes deals
Meeting booked
Logged in CRM
Lean Sales Systems is a B2B sales automation and lead generation agency in Lithuania, working remotely with B2B companies across Europe. We've built, operated and trained 70+ B2B teams on systems that bring results fast, without hiring bloat.
More salespeople no longer mean more sales. As teams grow, productivity falls and costs rise.
Gartner found that teams reinvesting AI-saved time in high-value work were 2.2x more likely to beat customer-growth goals. Yet 72% of sales organizations don't, and most still grow by hiring.
DatabasesEmailSequencerLinkedInWhatsAppExcelCall tasksCRMNo source of truth
4
No clarity on what drives profits
Data sits in many tools, so nobody sees what drives profit. Fixing this is revenue operations (RevOps) work, and most teams have nobody for it. Confused by 100s of new solutions on the market, they end up buying cheap AI spam bots or hiring expensive agencies.
We test about 200 sales technologies a year, so you don't have to.
Systems and services
How do we help?
How do we help?
We provide B2B sales automation services and training, built around your company.
We provide B2B sales automation services and training, built around your company.
Lean Sales Systems builds 2 systems. The first wins new customers in new markets. The second helps your team sell more to existing clients with less admin. Go-to-market (GTM) system engineers build them. Your team enjoys more opportunities, without changing anything else.
System 1: new business growth
Enter new B2B markets, fast
AIAI agentResearches every account
Target audience5,000 companies that fit
2 strategiesCold audience and competitor followers
Personal messages
Interested repliesAny language
Lukas BrandtNordhafen Logistik
Meeting intent
Guten Tag, passt Donnerstag um 10 Uhr?
Claire DuboisNorvik Freight
Interested
Bonjour, envoyez-moi une offre, s'il vous plaît.
Rokas VaitkusAldmark Metals
Meeting intent
Sveiki, galime pasikalbėti kitą savaitę.
Marek NowakPolar Chain
Interested
Dzień dobry, proszę o więcej informacji.
Win new B2B customers in any market. Our market entry solutions start conversations with new decision makers. Automatically, every day.
Best for
Winning new customers, entering a new country or segment
Channels
Email, LinkedIn, WhatsApp and call tasks
Problems avoided
Slow market entry. Hires that take months to ramp up. Your brand looking like spam.
Outcome
+475% more effective lead generation than an in-house team, first-quarter client average
The system prioritizes existing clients and prospects through research. It tells each salesperson who to call and why, and logs every conversation in the CRM. Your account managers spend their time with clients, not on admin.
Best for
Growing revenue from existing customers and target accounts
Works with
Any CRM, phone, online meetings, email and existing team
Problems avoided
Forgotten follow-ups. Customers who quietly leave. Salespeople typing into the CRM.
Outcome
More sales interactions, less work. Every interaction recorded.
Our solutions don't replace salespeople. We empower them. The system does the non-selling work and starts conversations with the right buyers, cold or warm, local or international. Your team talks to them and closes the deals.
Our system handlesAutomated
1
Find the right companies
Companies that fit your offer
In every target market
2
Monitor the web with AI
At scale, on all potential clients
Research, qualify, find buying signals
3
Find the right person
Multiple decision makers
Verified contacts
From the web, LinkedIn and hidden emails
4
Send personal messages
Email and LinkedIn
Every working day
5
Remind your team to call
Call tasks
WhatsApp tasks
6
Keep the CRM up to date
Every touch logged
No manual data entry
Your team handlesHuman
7
Talk to opportunities
Replies and calls
With buyers who fit
8
Close deals
Negotiation
Signed deals
Tools are cheap and easy to copy. Hiring is the old way to grow. The advantage is in the architecture: the right message and the right timing, at scale. That is go-to-market (GTM) engineering, and we know how to do it for other companies.
Old way vs new way
A new way to grow in B2B markets.
A new way to grow in B2B markets.
Grow faster with systems, not headcount.
Grow faster with systems, not headcount.
Until recently, growing sales meant hiring more salespeople, paying an agency for its hours or buying more tools. AI changed that. Today, a single go-to-market (GTM) systems engineer can do the job of 5, or even more than 10, salespeople in certain sales functions. This is GTM engineering, and it is how Lean Sales Systems works.
Topic
Old wayMore salespeople, more cost, same results.
New wayTechnology does the manual work. People do the selling.
How you grow
Old wayHire more salespeople
New wayAutomation systems + salespeople
Research and admin
Old waySalespeople spend about 70% of the week on it
New wayDone by AI agents, so your people can sell
Time to results
Old way3+ monthsTo hire and ramp up a new rep
New way3 weeksLive in 2 weeks, first results in week 3
Your data
Old wayScattered across many tools and channels
New wayTools and channels connected into 1 system
What growth depends on
Old wayBig teams doing everything by hand, from start to finish
New way1 system scales the repeatable work. Smaller teams build relationships more effectively.
Cost of growth
Old way€254,100 a year5 salespeople, each doing the full sales cycle, at €4,235 a month
New wayFrom €80,820 a year1 sales executive at €4,235 a month + Lean Sales Systems from €2,500 a month plus VAT. €173,280 less a year.
Results
Old wayCapped by each rep's hours
New wayUp to +475%more effective lead generation than an in-house team
Yearly costs use €4,235 a month per salesperson and the Lean Sales Systems starting price. Tools and data are not included on either side.
Most sales solutions bring results that fade. We build a system and keep improving it every month. You get a repeatable source of new opportunities and growth that lasts.
Our specialization
Enter new B2B markets faster with AI agents and people working together.
Enter new B2B markets faster with AI agents and people working together.
Historical first-quarter results with Lean Sales Systems, for B2B companies with over €1M in revenue. Averages from real clients, not best cases. Updated October 2026
How we count
Market
We map about 5,000 companies and find 10,000 decision makers who fit your offer.
Replies
Every real person who answers, including “not now” and “no”.
Opportunities
A qualified decision maker shows interest in your offer: asks for a call, a price or more details.
Deals
Real conversions: new companies that sign a deal with you and commit revenue.
The systemYour teamResult
Your numbers depend on your market, offer and deal size. Before you commit, we show you low, expected and high numbers for your market. After launch, we work to raise them every month.
10,000decision makers researched
AI research
40,000personalized actions
4 per person
1,000real human replies
10% reply rate
200opportunities
20% of replies
10 to 40closed deals
5% to 20% close rate
Case studies
Client case studies
Client case studies
Real results from Lean Sales Systems clients in manufacturing, logistics, staffing, finance and training. What each client sells, who they sell to, and what the system produced. Updated October 2026
Lead generation
Manufacturing, Lithuania
A 7-person sales team doubled new business in Western Europe
Sells
Wood and packaging solutions
To
Manufacturing and logistics companies in Western Europe
282opportunities
6months
2xnew business generation
50%lower cost per new customer
Solutions usedOutreach automationSales team training
Lead generation
Staffing, Lithuania
From 1 new client per quarter to 8 in 2 months
Sells
Staffing and recruitment services
To
Leading manufacturers in Lithuania
160opportunities
2months
8paid deals
Paid backin the first months
Solutions usedMultichannel outreach
Lead generation
Logistics, sea freight
166 new freight opportunities in 5 months
Sells
Sea freight and logistics services
To
Manufacturers and distributors
166opportunities
5months
~33opportunities a month
Solutions usedMultichannel outreach
Lead generation
Manufacturing, Lithuania
From Kaunas to 24 European countries in 15 weeks
Sells
Ventilation products for buildings
To
Architects, installers and wholesalers across Europe
7,622decision makers reached
181replies
53interested leads
Solutions usedOutreach automationEmail and LinkedInReply routing by region
Systems integration + Training
Manufacturing, glass
AI research workflows cut lead research time by 95%
Sells
Glass products
To
Buyers in export markets
95%+less lead research time
67+opportunities
3months
100sof research hours saved
Solutions usedAI research workflowsSystems integrationTeam training
Lead generation
Professional training, Baltics
700+ C-level replies filled an AI training programme in 2 months
Sells
AI training for companies
To
Enterprise leadership teams in the Baltics
700+C-level replies
194opportunities
2months
Solutions usedAI research and personalizationEnterprise outreach
Lean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.
Pavel DrutoCountry Manager, EWL
The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.
Antanas BernatonisFounder, WhyAI
I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.
Manufacturing, logistics, staffing, telematics, finance, e-commerce and training.
Services
Our most popular offers
Our most popular offers
Lean Sales Systems offers 3 services: we run your lead generation, we build your sales system, or we train your team. Most start from €2,500 a month. The key difference is scope. Integration and training are fixed projects of 1 to 4 months. Lead generation is ongoing, and you can cancel if it doesn't meet your expectations.
We run it
Managed B2B lead generation
For teams that want meetings and RFQs from qualified buyers, without hiring or building anything.
From data to meetings booked9 steps
Find companies and peopleWe run it
AIAI research on every account
Personalized email
inLinkedIn connect and message
Follow-up emails and call tasks
Inbox management
Meetings booked and tracked
Talk with qualified leadsYour team
Make offers
Market and buying-signal research
Email, LinkedIn, WhatsApp and call outreach, run by us
Qualified opportunities in your inbox and calendar
Monthly, cancel anytimeStarting at €2,500 a monthPlus VAT
The best revenue technology, applied to your business.
Lean Sales Systems tests ~200 sales tools a year and picks the few that fit your business. You skip the trial and error. People oversee every step.
€10,000+saved on software in the first year. We pick the most cost-effective tools, negotiate deals with vendors and use industry know-how.
Clay
Reply.io
Salesforge
Sales Navigator
OpenAI
Claude
HubSpot
Pipedrive
Attio
Salesforce
Zapier
+190 more tested each year
A sample of the tools we build with. We pick per client, with no vendor bias.
Safe automation
Dedicated sending infrastructure.
GDPR-aligned
We only contact people with a clear business reason. Every message has an opt-out.
Your brand stays safe
Your main domain never sends cold email.
Built to hand over
We run the system first. When you're ready, we help you take it in-house.
Why teams choose us
Get a real sales team for 32% of the cost or less.
Get a real sales team for 32% of the cost or less.
Your 4 options for getting more sales, compared side by side. ↓
What matters
Lean Sales SystemsBuilt and run for you
Hiring more salespeopleIn-house
Self-managed automation toolsDo it yourself
AI sales agents (AI SDRs)Autonomous agents
Cost per prospect reached
Under €1Per prospect reached. Fixed monthly fee.
~€4.50Per prospect, reached by hand
VariesTool costs plus your team's time
€0.40 to €1.50Per prospect
Speed to results
Weeks, not monthsFirst interested B2B leads in the first week, after 7 to 14 days of setup.
MonthsTo hire and ramp up
DependsOn your team's skills
Unpredictable
Targeting and messaging
Precise target groupsMessages written by sales experts
CustomLimited to 1 person's capacity
You do itYou build the lists and write the copy
Generic messages
Strategy and expertise
Sales experts on your account
Depends on the hire
A tool, no strategy
A tool, no strategy
Safety
Email deliverability and GDPR ensured
Depends on setup
Your setup, your risk
Often no domain protection
What growth depends on
Your systemImproved every month
New hires
Your team's time
The vendor's tool
You own the system and data
Yes, integrated in-houseWe run it first, then move it into your own accounts step by step.
Yes
YesIn your own accounts
Often stays with the vendor
Social proof
Work directly with the founder.
Since 2023, I've helped 70+ B2B brands win more opportunities without hiring more people.
In 2025, my team and I were in the top 0.64% of Clay technology users globally. That comes from years of hands-on GTM engineering: data, AI and sales workflows for B2B teams.
Founder on every accountYou never get handed to a junior.
Small teamYou work with me and at most 2 specialists.
Get full GTM sales clarity: from sales activity to the channels that drive the most ROI.
Lean Sales Systems brings clarity to your sales department. Example with sample data.
Revenue bowtieExample client, 3-month program
OverviewHuntFarmAccounts
Last 90 daysSourcesSynced 4 min ago
System 1: huntSynced from your sequencer
System 2: farmSynced from your CRM
Contacts reached8,2403 channels
Reply rate5.0%409 replies
Opportunities12029.3% of replies
Deals won108.3% win rate
Cost per new customer€1,100€11,000 ÷ 10 deals
ROI582%From cash collected
Source channelsHunt, last 90 days
Channel
Reached
Replied
Reply rate
Opportunities
Deals
Share
Email
5,480
164
3.0%
44
4
37%
LinkedIn
2,310
173
7.5%
52
4
43%
WhatsApp
450
72
16.0%
24
2
20%
Total
8,240
409
5.0%
120
10
100%
WhatsApp gets 5x the email reply rate. LinkedIn brings the most opportunities.
Unit economicsPer customer
Cost per new customer
€1,100
Average deal
€7,500
Win rate
8.3%
Time to value
21 days
Lifetime value
€14,000
Lifetime value to cost
12.7x
Return on investment3-month program
Program cost
€9,000
Sales team time
€2,000
Cash collected (VM5)
€75,000
ROI on €11,000 total cost
582%
Lifetime value (VM8)€140,000
Collected €75,000
Renewals €45,000
Upsell €20,000
Projected ROI if customers stay: 1,173%. Counts only the first 3-month cost.
Sample data. VM1 to VM8 are the 8 value metrics of the bowtie model. The hunt side syncs from your outbound sequencer, the farm side from your CRM.
Process
New opportunities on month 1 - guaranteed.
New opportunities on month 1 - guaranteed.
Lean Sales Systems sets up your system in 7 to 14 days. After launch, the first qualified opportunities usually show up in the first week. Your team keeps selling while we build. You skip months of research and years of trial and error.
PreparationCampaigns live, opportunities come in
Week 0Week 1Week 2Week 3Week 4Week 5Week 6+
1. Discovery callA call about your goals, research on your market, then an offer.
Call, offer
2. Onboarding1 to 2 hours with our sales experts. We agree on strategy, learn how your business works and share your client dashboard.
1 to 2 hours
3. SetupWe build your lead lists, write the messages and set up the technology.
7 to 14 days
4. PreviewYou review targeting, lead lists, messages and tech stack.
Your review
5. LaunchWe launch multi-channel outreach campaigns and onboard your team to the new process and tools.
Campaigns live
6. ReviewWe measure sales inputs and results, and give you a new plan to improve the system and strategy for next month.
Ongoing
7 to 14 days of setupWeek 1 first qualified opportunities after launch21 days of campaigning before the first review
What we need from you2 hours from 1 sales lead to start, then 1 hour to evaluate results.
Want to see how we think before you book a call?
Read the playbooks behind the system: outbound, cold email, LinkedIn and the sales tool stack.
Our clients usually get 10 to 100 interested leads a month (MQLs). About 40% of them become real sales opportunities (SQLs or RFQs) within weeks. The other leads go into nurture campaigns, so they are not lost.
Results depend on your market size, your offer and how fast your team follows up. As a rule of thumb, about 1% of target companies become a sales-qualified lead, meaning a real meeting with a buyer, within 2 to 18 months.
Example funnel: 2,500 target companies, 5,000 contacts reached, 500 replies from decision makers, 100 interested leads.
2How long until we see the first leads?
Usually in the first week after launch. Before launch, setup takes 7 to 14 days: lead lists, email infrastructure, copywriting and your review of everything.
After launch, new qualified leads keep coming every working day while campaigns run.
3How fast will we see ROI?
Usually within 3 to 6 months. The first qualified leads usually show up in the first week after launch. How fast they turn into revenue depends on your sales cycle.
Months 1 to 2: pipeline building and testing
Months 2 to 4: meetings turn into offers
Months 3 to 6: revenue and return on investment
Short cycles can be much faster. Pardavimologija closed its first deal 1 week after launch. EWL signed 8 new clients in 2 months. Before you commit, we model low, mid and high revenue scenarios for your market.
4We have a limited budget. Is this for us?
It can be. Our offers fit every stage, from new startups to mature industrial enterprises.
The system saves you and your team time, whatever your size.
If you plan to grow, it finds new buyers without a bigger team.
If you have already grown, it helps you cut costs by taking manual work off your team.
You can start small, with 1 market and 1 offer, and grow once the numbers work.
5Which industries do you work with?
Mostly manufacturing and professional services, plus logistics, SaaS and education. Most clients are European B2B companies with more than €1M in revenue.
Examples from our case studies: Ergovent (ventilation manufacturing), Analote (wood packaging), Fore Logistics and Tempus (freight), EWL (staffing), CapitalBox (finance) and WhyAI (training).
6Why not just use an AI SDR tool, or Apollo and Instantly?
Because a tool does not decide who to target, what to say or how to protect your domain. That is where most results are won or lost. They are good tools, and we use some of them.
Targeting: precise lists by segment, not 1 big generic list.
Messages: written by sales experts. AI does the research and adds short personal details.
Safety: separate sending domains, warm-up and volume limits, so emails reach the inbox.
Follow-up: a clear reply process, so your team answers interested leads fast.
7Will AI send generic or spammy messages?
No. Sales experts write the messages. AI does the research and adds 1 or 2 personal sentences, such as a new market the company entered or a role it is hiring for.
We test messages on small batches and review samples before sending at scale. Messages are short, relevant to the buyer's industry and written in your brand's tone.
8Is cold email legal under GDPR?
Yes, B2B cold email can be legal under GDPR when it is based on legitimate interest. That means you contact people in their professional role, about something relevant to their work, and every message has an easy opt-out.
Email rules differ between countries. We handle each country accordingly.
9What about spam risk and our domain reputation?
Your main domain never sends cold email. We use separate sending domains, gradual warm-up, daily volume limits and standard email authentication (SPF, DKIM and DMARC). We keep monitoring deliverability and slow down if the numbers drop.
Outreach follows GDPR. We only contact people with a clear business reason (legitimate interest), and every message has an easy opt-out.
10What if our team can't handle many leads?
Leads come in at a steady pace, every working day. We space out emails so they stay out of spam filters, and LinkedIn actions so accounts don't get blocked.
Handling the interested leads usually takes 1 person up to 1 to 2 hours a day. Very successful campaigns or complex deals take more time. If your salespeople only talk to interested buyers, every hour they spend brings a higher return. That is a good problem to have.
11Isn't our market too small?
It can be. If your market has fewer than 400 companies worth reaching, working with us most likely doesn't make sense, and neither does automation. A market that small is best reached by hand.
It pays off when we can find more than 1,000 contacts worth reaching out to. Before launch we can map your market: companies per segment, decision makers and nearby industries.
12We rely on referrals and exhibitions. Will this work for us?
Yes. Outreach adds to referrals and trade shows, it doesn't replace them. Referrals are great but hard to predict, and outreach adds a steady flow of new conversations every month. We can also reach exhibitors and visitors of your trade shows before and after the event.
It works with long sales cycles too. It will not make your industry's cycle shorter, but it keeps your pipeline full. If your team has never sold to cold leads, expect results to take 1 to 2 months longer.
Work with us
Talk to a B2B sales automation expert.
Start with a 30-minute call with Vytas. You leave with insights on what slows your sales down most and what you can do about it, plus a custom offer.