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Sales systems automation agency for B2B teams

People +Technologyfor sales.

People +Technologyfor sales.

We connect the best of both to grow your revenue.

We connect the best of both to grow your revenue.

Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems, in a dark suit
Vytautas (Vytas) MikulėnasFounder and sales architect

ClaudeAI agent spots a buying signal

OpenAIOpenAIQualifiedHires 2 people in Lithuania
  • Daniel MoreauHead of Sales
  • Rūta JankauskėBaltics Region Manager

2 decision makers found viaClayLinkedIn Sales Navigator

System reaches out on every channel

Sequence for Daniel Moreau
  • GmailEmailDay 1Opened
  • LinkedInLinkedInDay 3Accepted
  • WhatsAppWhatsAppDay 5Assigned

Your team talks to interested buyers and closes deals

OutlookGoogle CalendarMeeting booked
HubSpotSalesforceAttioLogged in CRM

Lean Sales Systems is a B2B sales automation and lead generation agency in Lithuania, working remotely with B2B companies across Europe. We've built, operated and trained 70+ B2B teams on systems that bring results fast, without hiring bloat.

Book a discovery call and get a quote
Book a discovery call and get a quote
See case studies
See case studies

30 minutes with Vytas, the founder.

You leave with a clear next step and a quote.

70+

70+

B2B teams built, operated and trained

Top 1%

Top 1%

2025

Clay technology users globally

Up to

+475%

+475%

more effective lead generation than an in-house team

ClaudeAI agent spots a buying signal

OpenAIOpenAIQualifiedHires 2 people in Lithuania
  • Daniel MoreauHead of Sales
  • Rūta JankauskėBaltics Region Manager

2 decision makers found viaClayLinkedIn Sales Navigator

System reaches out on every channel

Sequence for Daniel Moreau
  • GmailEmailDay 1Opened
  • LinkedInLinkedInDay 3Accepted
  • WhatsAppWhatsAppDay 5Assigned

Your team talks to interested buyers and closes deals

OutlookGoogle CalendarMeeting booked
HubSpotSalesforceAttioLogged in CRM
Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems, in a dark suit
Vytautas (Vytas) MikulėnasFounder & GTM Head

Brands that use our solutions

70+ B2B brands in manufacturing, professional services, SaaS, education and logistics

  • Ruptela logo, Lean Sales Systems client
  • Manpower logo, Lean Sales Systems client
  • ISM logo, Lean Sales Systems client
  • CapitalBox logo, Lean Sales Systems client
  • Brasta logo, Lean Sales Systems client
  • WhyAI logo, Lean Sales Systems client
  • Varlė logo, Lean Sales Systems client
  • BaltMilk logo, Lean Sales Systems client
  • Westasteel logo, Lean Sales Systems client
  • Ergovent logo, Lean Sales Systems client
  • Adguns logo, Lean Sales Systems client
  • Analote logo, Lean Sales Systems client
  • EWL logo, Lean Sales Systems client
  • Fore Logistics logo, Lean Sales Systems client
  • Tempus logo, Lean Sales Systems client
  • Diamedica logo, Lean Sales Systems client
  • Donafy logo, Lean Sales Systems client
  • Iceco logo, Lean Sales Systems client
  • HR Hint logo, Lean Sales Systems client
  • Marino Group logo, Lean Sales Systems client
  • Synergium logo, Lean Sales Systems client
  • Countline logo, Lean Sales Systems client
  • Eimrida logo, Lean Sales Systems client
  • PLM Group logo, Lean Sales Systems client
  • Confido logo, Lean Sales Systems client
  • Lithoc logo, Lean Sales Systems client
  • TIA logo, Lean Sales Systems client
  • EYK logo, Lean Sales Systems client
  • North Clarity logo, Lean Sales Systems client
  • Niromed logo, Lean Sales Systems client
  • Orderenter logo, Lean Sales Systems client
  • SpeedSize logo, Lean Sales Systems client
  • Sanobiotec logo, Lean Sales Systems client
  • Vairuojame logo, Lean Sales Systems client
  • OVC logo, Lean Sales Systems client

The problem

We solve your B2B sales growth challenges.

We solve your B2B sales growth challenges.

Winning new B2B customers got harder. AI is changing B2B markets in 2027+.

Winning new B2B customers got harder. AI is changing B2B markets in 2027+.

Challenges

Each one is a system problem, not a people problem.

Most B2B teams we meet have the same 4 problems. Good salespeople are stuck with old playbooks, scattered data and admin work. Hiring more people makes it more expensive, not better.

Identify your growth bottleneck
Book a 30 min. call with Vytas - Founder & GTM Head

Services

3 ways we grow your B2B sales.

3 ways we grow your B2B sales.

We run your lead generation, we build your sales system, or we train your team.

We run it

1. Managed B2B lead generation

For teams that want meetings and RFQs from qualified buyers, without hiring or building anything. AI agents research every prospect. Sales experts write the messages. System reaches out. Your team talks to interested buyers.

  • Market and buying-signal research
  • Email, LinkedIn, WhatsApp and call outreach, run by us
  • Qualified opportunities in your inbox and calendar
  • First interested leads in the first week after launch
Monthly, cancel anytimeStarting at €2,500 a month plus VAT
Book a discovery call

We build it

2. Tailored Sales Systems Setup

For teams that want to own their sales system. We do GTM engineering: data, AI research and outreach, set up and connected to the CRM you already use. Then your team takes it over.

  • We pick the tools: data orchestration like Clay, an outreach tool like Reply.io and an AI assistant like Claude
  • Connected to your existing CRM. Every touch logged, no manual data entry.
  • Documentation and handover to your team
1 to 4 months planStarting at €2,500 a month plus VAT
Learn more
Vytautas (Vytas) Mikulėnas reviewing a client's sales system on his laptop
Your revenue systemAll synced
HuntWin customersFarmGrow accountsDeal
Data and AIOutreachYour CRM
8 metrics tracked, first contact to lifetime value

We train your team

3. B2B sales training with tools

For teams that want to run the tools themselves. Hands-on workshops on the tools we use every day, built around your market and your sales process.

  • Hands-on workshops on Clay, LinkedIn Sales Navigator, Claude and more
  • Playbooks your team keeps after the training
Fixed scopeStarting at €2,500 per project plus VAT
Get a quote
Vytautas (Vytas) Mikulėnas presenting 20 B2B sales tools for 2026 on stage at Pardavimų formulė
Pardavimų formulė 2026 keynoteWhat to automate in B2B sales, and what to keep human. Watch on YouTube

Our specialization

Enter new B2B markets faster with AI agents + people working together.

Pipeline results fast for B2B companies with PMF or +€1M in revenue October 2026 avg.

How we count

Market
We map about 5,000 companies and find 10,000 decision makers who fit your offer.
Replies
Every real person who answers, including “not now” and “no”.
Opportunities
A qualified decision maker shows interest in your offer: asks for a call, a price or more details.
Deals
Real conversions: new companies that sign a deal with you and commit revenue.
The systemYour teamResult

Your numbers depend on your market, offer and deal size. Before you commit, we show you low, expected and high numbers for your market. After launch, we work to raise them every month.

  1. 10,000decision makers researched
    AI research
  2. 40,000personalized actions
    4 per person
  3. 500 to 1,000real human replies
    5% to 10% reply rate
  4. 100 to 200opportunities
    20% of replies
  5. 8 to 36closed deals
    8% to 18% close rate

Case studies

Client case studies

Client case studies

Real results from Lean Sales Systems clients in manufacturing, logistics, staffing, finance and training. What each client sells, who they sell to, and what the system produced. Updated October 2026

Manufacturing, Lithuania

A 7-person sales team doubled new business in Western Europe

Sells
Wood and packaging solutions
To
Manufacturing and logistics companies in Western Europe
282opportunities
6months
2xnew business generation
50%lower cost per new customer
Solutions usedOutreach automationSales team training

Staffing, Lithuania

From 1 new client per quarter to 8 in 2 months

Sells
Staffing and recruitment services
To
Leading manufacturers in Lithuania
160opportunities
2months
8paid deals
Paid backin the first months
Solutions usedMultichannel outreach

Logistics, sea freight

166 new freight opportunities in 5 months

Sells
Sea freight and logistics services
To
Manufacturers and distributors
166opportunities
5months
~33opportunities a month
Solutions usedMultichannel outreach

Manufacturing, Lithuania

From Kaunas to 24 European countries in 15 weeks

Sells
Ventilation products for buildings
To
Architects, installers and wholesalers across Europe
7,622decision makers reached
181replies
53interested leads
Solutions usedOutreach automationEmail and LinkedInReply routing by region

Manufacturing, glass

AI research workflows cut lead research time by 95%

Sells
Glass products
To
Buyers in export markets
95%+less lead research time
67+opportunities
3months
100sof research hours saved
Solutions usedAI research workflowsSystems integrationTeam training

Professional training, Baltics

700+ C-level replies filled an AI training programme in 2 months

Sells
AI training for companies
To
Enterprise leadership teams in the Baltics
700+C-level replies
194opportunities
2months
Solutions usedAI research and personalizationEnterprise outreach
Lean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.
Pavel Druto, Country Manager, EWLPavel DrutoCountry Manager, EWL
The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.
Antanas Bernatonis, Founder, WhyAIAntanas BernatonisFounder, WhyAI
I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.
Tomas Černiauskas, Founder, PardavimologijaTomas ČerniauskasFounder, Pardavimologija
Read all 14 case studies

Manufacturing, logistics, staffing, telematics, finance, e-commerce and training.

About and FAQ

Work directly with the founder.

Straight answers to what leaders ask before working with us, including when a system is not the right fix. Anything else, ask on the call.

1What results can we expect?

Our clients usually get 10 to 100 interested leads a month (MQLs). About 40% of them become real sales opportunities (SQLs or RFQs) within weeks. The other leads go into nurture campaigns, so they are not lost.

Results depend on your market size, your offer and how fast your team follows up. As a rule of thumb, about 1% of target companies become a sales-qualified lead, meaning a real meeting with a buyer, within 2 to 18 months.

Reply rates usually land between 5% and 10%. They depend on the market and your ideal customer profile. In the Baltics we often see over 10%. In Western Europe it is closer to 5%.

Example funnel: 2,500 target companies, 5,000 contacts reached, 250 to 500 replies from decision makers (5% to 10%), 50 to 100 interested leads.

2How long until we see the first leads?

Usually in the first week after launch. Before launch, setup takes 7 to 14 days: lead lists, email infrastructure, copywriting and your review of everything.

After launch, new qualified leads keep coming every working day while campaigns run.

3How fast will we see ROI?

Usually within 3 to 6 months. The first qualified leads usually show up in the first week after launch. How fast they turn into revenue depends on your sales cycle.

  • Months 1 to 2: pipeline building and testing
  • Months 2 to 4: meetings turn into offers
  • Months 3 to 6: revenue and return on investment

Short cycles can be much faster. Pardavimologija closed its first deal 1 week after launch. EWL signed 8 new clients in 2 months. Before you commit, we model low, mid and high revenue scenarios for your market.

4We have a limited budget. Is this for us?

It can be. Our offers fit every stage, from new startups to mature industrial enterprises.

  • The system saves you and your team time, whatever your size.
  • If you plan to grow, it finds new buyers without a bigger team.
  • If you have already grown, it helps you cut costs by taking manual work off your team.

You can start small, with 1 market and 1 offer, and grow once the numbers work.

5Which industries do you work with?

Mostly manufacturing and professional services, plus logistics, SaaS and education. Most clients are European B2B companies with more than €1M in revenue.

Examples from our case studies: Ergovent (ventilation manufacturing), Analote (wood packaging), Fore Logistics and Tempus (freight), EWL (staffing), CapitalBox (finance) and WhyAI (training).

6Why not just use an AI SDR tool, or Apollo and Instantly?

Because a tool does not decide who to target, what to say or how to protect your domain. That is where most results are won or lost. They are good tools, and we use some of them.

  • Targeting: precise lists by segment, not 1 big generic list.
  • Messages: written by sales experts. AI does the research and adds short personal details.
  • Safety: separate sending domains, warm-up and volume limits, so emails reach the inbox.
  • Follow-up: a clear reply process, so your team answers interested leads fast.
7Will AI send generic or spammy messages?

No. Sales experts write the messages. AI does the research and adds 1 or 2 personal sentences, such as a new market the company entered or a role it is hiring for.

We test messages on small batches and review samples before sending at scale. Messages are short, relevant to the buyer's industry and written in your brand's tone.

8Is cold email legal under GDPR?

Yes, B2B cold email can be legal under GDPR when it is based on legitimate interest. That means you contact people in their professional role, about something relevant to their work, and every message has an easy opt-out.

Email rules differ between countries. We handle each country accordingly.

9What about spam risk and our domain reputation?

Your main domain never sends cold email. We use separate sending domains, gradual warm-up, daily volume limits and standard email authentication (SPF, DKIM and DMARC). We keep monitoring deliverability and slow down if the numbers drop.

Outreach follows GDPR. We only contact people with a clear business reason (legitimate interest), and every message has an easy opt-out.

10What if our team can't handle many leads?

Leads come in at a steady pace, every working day. We space out emails so they stay out of spam filters, and LinkedIn actions so accounts don't get blocked.

Handling the interested leads usually takes 1 person up to 1 to 2 hours a day. Very successful campaigns or complex deals take more time. If your salespeople only talk to interested buyers, every hour they spend brings a higher return. That is a good problem to have.

11Isn't our market too small?

It can be. If your market has fewer than 400 companies worth reaching, working with us most likely doesn't make sense, and neither does automation. A market that small is best reached by hand.

It pays off when we can find more than 1,000 contacts worth reaching out to. Before launch we can map your market: companies per segment, decision makers and nearby industries.

12We rely on referrals and exhibitions. Will this work for us?

Yes. Outreach adds to referrals and trade shows, it doesn't replace them. Referrals are great but hard to predict, and outreach adds a steady flow of new conversations every month. We can also reach exhibitors and visitors of your trade shows before and after the event.

It works with long sales cycles too. It will not make your industry's cycle shorter, but it keeps your pipeline full. If your team has never sold to cold leads, expect results to take 1 to 2 months longer.

More questions on pricing, process and tools? Ask Vytas on a 30-minute call.

Read how the founder thinks about B2B sales systems.

Practical notes on outbound, AI research, CRM and sales tools. Written from building and running sales systems for 70+ B2B teams.

Read the blog
Stack and safety

The best revenue technology, applied to your business.

Lean Sales Systems tests ~200 sales tools a year and picks the few that fit your business. You skip the trial and error. People oversee every step.

€10,000+saved on software in the first year. We pick the most cost-effective tools, negotiate deals with vendors and use industry know-how.
  • Clay
  • Apollo.io
  • FullEnrich
  • Findymail
  • Sales Navigator
  • Reply.io
  • lemlist
  • Salesforge
  • OpenAI
  • Claude
  • Fireflies
  • Zapier
  • HubSpot
  • Attio
  • Salesforce
  • +185 more tested each year

A sample of the tools we build with. We pick per client, with no vendor bias.

Safe automation

Dedicated sending infrastructure.

GDPR-aligned

We only contact people with a clear business reason. Every message has an opt-out.

Your brand stays safe

Your main domain never sends cold email.

Built to hand over

We run the system first. When you're ready, we help you take it in-house.

Work with us

Talk to a B2B sales automation expert.

Start with a 30-minute call with Vytas. You leave with insights on what slows your sales down most and what you can do about it, plus a custom offer.

Discovery call with Vytas30 min, video call

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About Lean Sales Systems

Lean Sales Systems is a B2B sales automation and lead generation agency founded in Lithuania. We help European B2B companies to win new customers and grow existing ones. We work mainly with B2B teams in manufacturing, professional services, logistics, SaaS and education. Our work is a mix of GTM systems engineering, RevOps and sales enablement. Founded by Vytautas (Vytas) Mikulėnas, we have worked with 70+ B2B companies since 2023. Most popular services: managed B2B lead generation, sales systems integration and sales technology training. Built remotely for European B2B teams.

Your trusted B2B sales technology enabler.

Lean sales systems, MB
Company code 308105885
VAT LT100020681915
Gedimino g. 22A-14, LT-44319 Kaunas, Lithuania

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