Challenges
Most of these problems are process (sales system) problems. Not people skills.
Sales operations tend to break & constrain the sales flow at all levels - from small to big businesses.
Lean Sales Systems is a sales automation & B2B lead generation agency for European businesses. We will build, operate and train you on systems that grow your revenue - without adding headcount.
30 minutes with Vytas, the founder.Talk through your goals, strategy & challenges with an expert
Vytautas (Vytas) MikulėnasFounder & GTM HeadBrands that use our solutions
+70 companies worked with us across: manufacturing, professional services, SaaS, education & logistics.


The problem
Challenges
Sales operations tend to break & constrain the sales flow at all levels - from small to big businesses.
Problem 1
Salespeople drown in admin work. A typical salesperson spends about 70% of their time on non-selling tasks.
Problem 2
Sales motion without marketing support dies today faster. 81% of the B2B customer journey happens before contacting sales.
Problem 3
Most teams are using overused & outdated sales playbooks. 78% of sellers missed their targets in 2025, up from 69% in 2024.
Source: Ebsta, 2025 GTM Benchmarks
Problem 4
As teams grow, productivity falls while costs & complexity increase. 72% of sales organisations that benefited from AI still relied on hiring to grow.
Identify your growth bottleneck
Book a 30 min. call with Vytas - Founder & GTM Head
Services
We specialize in sales technology and go-to-market strategy execution. We tailor our offers to meet your current needs. From running your lead generation and LinkedIn marketing, to setting up your sales system and training your team.
For teams who want to enter new markets & grow revenue fast.
Get a custom offerWe combine Content + Outreach Automation + Ads for predictable short & long term results.
Get a custom offer
We help you set up automated outbound systems, connect CRM and cut manual operations.
Get a personalized planHands-on workshops on Clay, LinkedIn Sales Navigator, Claude and more.
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Case studies
Real results from Lean Sales Systems clients in manufacturing, logistics, staffing, finance and training. What each client sells, who they sell to, and what the system produced. Updated October 2026



Systems integration + Training
Lead generation
Lead generationLean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.
Pavel DrutoCountry Manager, EWL
The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.
Antanas BernatonisFounder, WhyAI
I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.
Tomas ČerniauskasFounder, Pardavimologija
Manufacturing, logistics, staffing, telematics, finance, e-commerce and training.
Lean Sales Systems tests ~200 sales tools a year and picks the few that fit your business. You skip the trial and error. People oversee every step.
A sample of the tools we build with. We pick per client, with no vendor bias.
Dedicated sending infrastructure.
We only contact people with a clear business reason. Every message has an opt-out.
Your main domain never sends cold email.
We run the system first. When you're ready, we help you take it in-house.
Straight answers to what leaders ask before working with us, including when a system is not the right fix. Anything else, ask on the call.
Our clients usually get 10 to 100 interested leads a month (MQLs). About 40% of them become real sales opportunities (SQLs or RFQs) within weeks. The other leads go into nurture campaigns, so they are not lost.
Results depend on your market size, your offer and how fast your team follows up. As a rule of thumb, about 1% of target companies become a sales-qualified lead, meaning a real meeting with a buyer, within 2 to 18 months.
Reply rates usually land between 5% and 10%. They depend on the market and your ideal customer profile. In the Baltics we often see over 10%. In Western Europe it is closer to 5%.
Example funnel: 2,500 target companies, 5,000 contacts reached, 250 to 500 replies from decision makers (5% to 10%), 50 to 100 interested leads.
Usually in the first week after launch. Before launch, setup takes 7 to 14 days: lead lists, email infrastructure, copywriting and your review of everything.
After launch, new qualified leads keep coming every working day while campaigns run.
Usually within 3 to 6 months. The first qualified leads usually show up in the first week after launch. How fast they turn into revenue depends on your sales cycle.
Short cycles can be much faster. Pardavimologija closed its first deal 1 week after launch. EWL signed 8 new clients in 2 months. Before you commit, we model low, mid and high revenue scenarios for your market.
It can be. Our offers fit every stage, from new startups to mature industrial enterprises.
You can start small, with 1 market and 1 offer, and grow once the numbers work.
Mostly manufacturing and professional services, plus logistics, SaaS and education. Most clients are European B2B companies with more than €1M in revenue.
Examples from our case studies: Ergovent (ventilation manufacturing), Analote (wood packaging), Fore Logistics and Tempus (freight), EWL (staffing), CapitalBox (finance) and WhyAI (training).
Because a tool does not decide who to target, what to say or how to protect your domain. That is where most results are won or lost. They are good tools, and we use some of them.
No. Sales experts write the messages. AI does the research and adds 1 or 2 personal sentences, such as a new market the company entered or a role it is hiring for.
We test messages on small batches and review samples before sending at scale. Messages are short, relevant to the buyer's industry and written in your brand's tone.
Yes, B2B cold email can be legal under GDPR when it is based on legitimate interest. That means you contact people in their professional role, about something relevant to their work, and every message has an easy opt-out.
Email rules differ between countries. We handle each country accordingly.
Your main domain never sends cold email. We use separate sending domains, gradual warm-up, daily volume limits and standard email authentication (SPF, DKIM and DMARC). We keep monitoring deliverability and slow down if the numbers drop.
Outreach follows GDPR. We only contact people with a clear business reason (legitimate interest), and every message has an easy opt-out.
Leads come in at a steady pace, every working day. We space out emails so they stay out of spam filters, and LinkedIn actions so accounts don't get blocked.
Handling the interested leads usually takes 1 person up to 1 to 2 hours a day. Very successful campaigns or complex deals take more time. If your salespeople only talk to interested buyers, every hour they spend brings a higher return. That is a good problem to have.
It can be. If your market has fewer than 400 companies worth reaching, working with us most likely doesn't make sense, and neither does automation. A market that small is best reached by hand.
It pays off when we can find more than 1,000 contacts worth reaching out to. Before launch we can map your market: companies per segment, decision makers and nearby industries.
Yes. Outreach adds to referrals and trade shows, it doesn't replace them. Referrals are great but hard to predict, and outreach adds a steady flow of new conversations every month. We can also reach exhibitors and visitors of your trade shows before and after the event.
It works with long sales cycles too. It will not make your industry's cycle shorter, but it keeps your pipeline full. If your team has never sold to cold leads, expect results to take 1 to 2 months longer.
More questions on pricing, process and tools? Ask Vytas on a 30-minute call.
4 articles that answer what we hear most on discovery calls.

Most B2B teams need 7 types of sales tools, not more licences. What each one does and where to start.

My talk on AI in B2B sales: the tools, prompts and outbound workflows that work, and what never to automate.

From 70+ B2B teams: the 6 reasons AI sales projects fail, plus a 10-question checklist for your next one.

How cold email and email marketing differ, what breaks when you mix them, and a list of 27 tools.

I share what I have learned building Lean Sales Systems since 2023 and working with 70+ B2B companies.
Vytautas (Vytas) Mikulėnas, Founder & GTM Head
Work with usStart with a 30-minute call with Vytas. You leave with insights on what slows your sales down most and what you can do about it, plus a custom offer.
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