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For European B2B companies

We grow your revenue with Sales Systems.

Lean Sales Systems is a sales automation & B2B lead generation agency for European businesses. We will build, operate and train you on systems that grow your revenue - without adding headcount.

30 minutes with Vytas, the founder.Talk through your goals, strategy & challenges with an expert

Vytautas (Vytas) Mikulėnas, founder of Lean Sales Systems, in a dark suitVytautas (Vytas) MikulėnasFounder & GTM Head

Brands that use our solutions

+70 companies worked with us across: manufacturing, professional services, SaaS, education & logistics.

  • Ruptela logo, Lean Sales Systems client
  • Manpower logo, Lean Sales Systems client
  • ISM logo, Lean Sales Systems client
  • CapitalBox logo, Lean Sales Systems client
  • Brasta logo, Lean Sales Systems client
  • WhyAI logo, Lean Sales Systems client
  • Varlė logo, Lean Sales Systems client
  • BaltMilk logo, Lean Sales Systems client
  • Ergovent logo, Lean Sales Systems client
  • Adguns logo, Lean Sales Systems client
  • Analote logo, Lean Sales Systems client
  • EWL logo, Lean Sales Systems client
  • Tempus logo, Lean Sales Systems client
  • Diamedica logo, Lean Sales Systems client
  • Iceco logo, Lean Sales Systems client
  • HR Hint logo, Lean Sales Systems client
  • Marino Group logo, Lean Sales Systems client
  • Countline logo, Lean Sales Systems client
  • PLM Group logo, Lean Sales Systems client
  • Confido logo, Lean Sales Systems client
  • Lithoc logo, Lean Sales Systems client
  • TIA logo, Lean Sales Systems client
  • EYK logo, Lean Sales Systems client
  • North Clarity logo, Lean Sales Systems client
  • SpeedSize logo, Lean Sales Systems client
  • Sanobiotec logo, Lean Sales Systems client
  • Vairuojame logo, Lean Sales Systems client
  • OVC logo, Lean Sales Systems client

The problem

Winning new B2B clients got harder, and AI is changing how businesses buy.

Winning new B2B clients got harder, and AI is changing how businesses buy.

We are here to solve your sales growth challenges.

We are here to solve your sales growth challenges.

Challenges

Most of these problems are process (sales system) problems. Not people skills.

Sales operations tend to break & constrain the sales flow at all levels - from small to big businesses.

Identify your growth bottleneck
Book a 30 min. call with Vytas - Founder & GTM Head

Services

4 ways we grow your B2B sales.

4 ways we grow your B2B sales.

We specialize in sales technology and go-to-market strategy execution. We tailor our offers to meet your current needs. From running your lead generation and LinkedIn marketing, to setting up your sales system and training your team.

We do it for you

Managed B2B lead generation services

For teams who want to enter new markets & grow revenue fast.

Get a custom offer

We do it for youWe train you

LinkedIn Marketing

We combine Content + Outreach Automation + Ads for predictable short & long term results.

Get a custom offer
Vytautas (Vytas) Mikulėnas planning a client's LinkedIn week on his laptop
LinkedIn plan, this week4 scheduled

We manage integrationWe train you

Sales Systems Automation Setup

We help you set up automated outbound systems, connect CRM and cut manual operations.

Get a personalized plan

We train you

B2B sales training with tools

Hands-on workshops on Clay, LinkedIn Sales Navigator, Claude and more.

Request training
Vytautas (Vytas) Mikulėnas presenting 20 B2B sales tools for 2026 on stage at Pardavimų formulė
Pardavimų formulė 2026 keynoteWhat to automate in B2B sales, and what to keep human. Watch on YouTube

Case studies

Client case studies

Client case studies

Real results from Lean Sales Systems clients in manufacturing, logistics, staffing, finance and training. What each client sells, who they sell to, and what the system produced. Updated October 2026

Lean Sales Systems brought us 8 new clients from top manufacturing companies in just 2 months. Before working with Vytas, we struggled with cold calls that rarely worked and slow results, maybe one client every 2 to 3 months. Our email outreach wasn't performing either. Now, we're getting inbound calls and emails daily. The results far exceeded our expectations and more than paid for themselves in the first few months. We're truly enjoying the boost in sales opportunities and highly recommend Lean Sales Systems to anyone looking to grow faster.
Pavel Druto, Country Manager, EWLPavel DrutoCountry Manager, EWL
The system worked better than we expected and we couldn't handle all the interested leads. The conversations we had were great. We closed way more deals than working with a cold calling agency, and now we highly recommend Vytas' AI-powered solutions.
Antanas Bernatonis, Founder, WhyAIAntanas BernatonisFounder, WhyAI
I had a great experience working with Lean Sales Systems. Their expertise in B2B sales and outbound strategy genuinely delivered. Their approach significantly improved our conversion rates, bringing in a strong flow of new contacts and high-quality potential clients. The results were very tangible and exceeded our expectations. I highly recommend their services for businesses looking to boost their sales pipeline and growth.
Tomas Černiauskas, Founder, PardavimologijaTomas ČerniauskasFounder, Pardavimologija
Read all 14 case studies

Manufacturing, logistics, staffing, telematics, finance, e-commerce and training.

Stack and safety

The best revenue technology, applied to your business.

Lean Sales Systems tests ~200 sales tools a year and picks the few that fit your business. You skip the trial and error. People oversee every step.

€10,000+You can save this amount on software just by starting to work with us. We pick cost-effective tools, negotiate deals with vendors and use industry know-how to get discounts.
  • Clay
  • Apollo.io
  • FullEnrich
  • Findymail
  • Sales Navigator
  • Reply.io
  • lemlist
  • Salesforge
  • OpenAI
  • Claude
  • Fireflies
  • Zapier
  • HubSpot
  • Attio
  • Salesforce
  • +185 more tested each year

A sample of the tools we build with. We pick per client, with no vendor bias.

Safe automation

Dedicated sending infrastructure.

GDPR-aligned

We only contact people with a clear business reason. Every message has an opt-out.

Your brand stays safe

Your main domain never sends cold email.

Built to hand over

We run the system first. When you're ready, we help you take it in-house.

About and FAQ

Work directly with the founder.

Straight answers to what leaders ask before working with us, including when a system is not the right fix. Anything else, ask on the call.

1What results can we expect?

Our clients usually get 10 to 100 interested leads a month (MQLs). About 40% of them become real sales opportunities (SQLs or RFQs) within weeks. The other leads go into nurture campaigns, so they are not lost.

Results depend on your market size, your offer and how fast your team follows up. As a rule of thumb, about 1% of target companies become a sales-qualified lead, meaning a real meeting with a buyer, within 2 to 18 months.

Reply rates usually land between 5% and 10%. They depend on the market and your ideal customer profile. In the Baltics we often see over 10%. In Western Europe it is closer to 5%.

Example funnel: 2,500 target companies, 5,000 contacts reached, 250 to 500 replies from decision makers (5% to 10%), 50 to 100 interested leads.

2How long until we see the first leads?

Usually in the first week after launch. Before launch, setup takes 7 to 14 days: lead lists, email infrastructure, copywriting and your review of everything.

After launch, new qualified leads keep coming every working day while campaigns run.

3How fast will we see ROI?

Usually within 3 to 6 months. The first qualified leads usually show up in the first week after launch. How fast they turn into revenue depends on your sales cycle.

  • Months 1 to 2: pipeline building and testing
  • Months 2 to 4: meetings turn into offers
  • Months 3 to 6: revenue and return on investment

Short cycles can be much faster. Pardavimologija closed its first deal 1 week after launch. EWL signed 8 new clients in 2 months. Before you commit, we model low, mid and high revenue scenarios for your market.

4We have a limited budget. Is this for us?

It can be. Our offers fit every stage, from new startups to mature industrial enterprises.

  • The system saves you and your team time, whatever your size.
  • If you plan to grow, it finds new buyers without a bigger team.
  • If you have already grown, it helps you cut costs by taking manual work off your team.

You can start small, with 1 market and 1 offer, and grow once the numbers work.

5Which industries do you work with?

Mostly manufacturing and professional services, plus logistics, SaaS and education. Most clients are European B2B companies with more than €1M in revenue.

Examples from our case studies: Ergovent (ventilation manufacturing), Analote (wood packaging), Fore Logistics and Tempus (freight), EWL (staffing), CapitalBox (finance) and WhyAI (training).

6Why not just use an AI SDR tool, or Apollo and Instantly?

Because a tool does not decide who to target, what to say or how to protect your domain. That is where most results are won or lost. They are good tools, and we use some of them.

  • Targeting: precise lists by segment, not 1 big generic list.
  • Messages: written by sales experts. AI does the research and adds short personal details.
  • Safety: separate sending domains, warm-up and volume limits, so emails reach the inbox.
  • Follow-up: a clear reply process, so your team answers interested leads fast.
7Will AI send generic or spammy messages?

No. Sales experts write the messages. AI does the research and adds 1 or 2 personal sentences, such as a new market the company entered or a role it is hiring for.

We test messages on small batches and review samples before sending at scale. Messages are short, relevant to the buyer's industry and written in your brand's tone.

8Is cold email legal under GDPR?

Yes, B2B cold email can be legal under GDPR when it is based on legitimate interest. That means you contact people in their professional role, about something relevant to their work, and every message has an easy opt-out.

Email rules differ between countries. We handle each country accordingly.

9What about spam risk and our domain reputation?

Your main domain never sends cold email. We use separate sending domains, gradual warm-up, daily volume limits and standard email authentication (SPF, DKIM and DMARC). We keep monitoring deliverability and slow down if the numbers drop.

Outreach follows GDPR. We only contact people with a clear business reason (legitimate interest), and every message has an easy opt-out.

10What if our team can't handle many leads?

Leads come in at a steady pace, every working day. We space out emails so they stay out of spam filters, and LinkedIn actions so accounts don't get blocked.

Handling the interested leads usually takes 1 person up to 1 to 2 hours a day. Very successful campaigns or complex deals take more time. If your salespeople only talk to interested buyers, every hour they spend brings a higher return. That is a good problem to have.

11Isn't our market too small?

It can be. If your market has fewer than 400 companies worth reaching, working with us most likely doesn't make sense, and neither does automation. A market that small is best reached by hand.

It pays off when we can find more than 1,000 contacts worth reaching out to. Before launch we can map your market: companies per segment, decision makers and nearby industries.

12We rely on referrals and exhibitions. Will this work for us?

Yes. Outreach adds to referrals and trade shows, it doesn't replace them. Referrals are great but hard to predict, and outreach adds a steady flow of new conversations every month. We can also reach exhibitors and visitors of your trade shows before and after the event.

It works with long sales cycles too. It will not make your industry's cycle shorter, but it keeps your pipeline full. If your team has never sold to cold leads, expect results to take 1 to 2 months longer.

More questions on pricing, process and tools? Ask Vytas on a 30-minute call.

From our blog

4 articles that answer what we hear most on discovery calls.

Vytautas (Vytas) Mikulėnas
Founder's notes on sales and growth

I share what I have learned building Lean Sales Systems since 2023 and working with 70+ B2B companies.

Vytautas (Vytas) Mikulėnas, Founder & GTM Head
See all articles
Work with us

Talk to a B2B sales automation expert.

Start with a 30-minute call with Vytas. You leave with insights on what slows your sales down most and what you can do about it, plus a custom offer.

Discovery call with Vytas30 min, video call

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About Lean Sales Systems

Lean Sales Systems is a sales automation & B2B lead generation agency for European businesses. Founded by Vytautas (Vytas) Mikulėnas, who has worked with 70+ teams since 2023. We build, run and train teams on sales systems. Companies choose us for our B2B lead generation services, LinkedIn marketing, sales systems and training on B2B sales tools. We have case studies in manufacturing, professional services, logistics, SaaS and education industries. Founded in Lithuania, built remotely.

Your trusted B2B sales technology enabler and go-to-market partner for entering European B2B markets.

Lean sales systems, MB
Company code 308105885
VAT LT100020681915
Gedimino g. 22A-14, LT-44319 Kaunas, Lithuania

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