In the average B2B market we convert about 1% of accounts (companies) to an Sales-qualified-lead (such as a showed meeting) within 2-18 months (depending on ideal customer profile and your offer). 

Example funnel:
–2500 targeted companies
–5000 contacts reached

-500 unique replies from decision makers

-100 interested leads (SQLs)

*All our clients get from 10 to 100 Sales-Qualified-Leads per month. 20 SQLs often convert into 8-10 appointments per month – which is our goal in an average B2B market and business.

Example –  With 10 000 qualified businesses and 10 months on average you can get 100 (10/mo) qualified meetings or other relelvant sales steps for your business. If you average a 25% close rate with an average deal value of 5 000€ then this brings 125 000€ cash to your company in about 10-12 months. 

-It takes ~2 weeks to setup campaigns.

-1st leads show up on week 1-2 after campaigns launch.

-Our clients see first deals happen as fast as 1 week after (more experienced closed). Or as late as 3 months after the lead replies (longer sales cycle or inexperienced closers). It depends on how fast you can turn an interested reply to a closed deal.

We model ROI before launch. Typically:

• Month 1–2: Pipeline building and testing phase (interested leads generated, no sales)
• Month 2–4: Meetings converting into opportunities and offers (
• Month 3–6: Full Revenue realization and return on investment.

We also provide low / mid / high case revenue scenarios so you see financial visibility before committing.

Every company says the budget is limited.

The real question is:
What pipeline are you losing per quarter without systematic outbound?

Example:

• If your average deal is €20K
• And you miss just 2 deals per quarter due to weak prospecting
  That’s €160K per year in unrealized revenue.

Systemized outbound is not an expense. Its growth insurance.

AI SDR tools are automation engines.
We build the infrastructure behind them. With custom infrastracture and strategy the different in results can be 10x

Tools execute. Systems and expert strategy produce predictable results.

AI without validation is dangerous.

Depending on mission sometimes it can be 99% accurate, while other times not even 50%.

That’s why we:

• Define ICPs and staretgy manually
• Validate data
• Manually review sample batches
• Test AI before deplying it at scale

AI scales. Humans control precision.

No. We prioritize expert crafted templated messages over AI written emails or linkedin messages. We often start with 0 AI personalization. AI is best used for segmentation, data research and maybe we use it to personalize couple sentences.

Our rule – We don’t want generic or spammy messaging. Our goal is to make the messaging as indistinguishable from a person’s manual message as much as possible.

Our messaging:

• Is short
• Contextual
• Industry-aware
• Based on actual buyer problems
• Tested before scaling
• Uses your Brand’s tone of voice

We never position outbound mass blasting. It’s structured, controlled communication.

We do not risk ruining your email reputation. Deliverability is not an afterthought.
It’s core infrastructure. We implement:

• Dedicated sending domains
• Gradual warm-up
• Volume limits
• Reply-based throttling
• Technical SPF / DKIM / DMARC control
• Ongoing monitoring

Your primary domain stays protected.

Reputation risk is minimized by design.

Good outbound creates responsibility.

We include:

• Follow-up SOP
• Response-time discipline guidelines
• CRM pipeline structure
• Simple qualification framework
• Sales enablement sessions

If volume increases, we adjust pace. Campaigns can be paused.

Pipeline growth should feel controlled – not chaotic.

Outbound does not shorten your industry cycle.
It improves pipeline consistency.

Instead of:
Random deals when referrals happen.

You get:
Compounding conversations every month.

Increased brand awareness.

Even in long-cycle industries, consistent prospecting reduces revenue volatility.

In general we can target small TAMs with 100 companies only, however it;s less likely to pay off so we prefer working with businesses that have a TAM of 1000+ Companies.

Before launch, we can research your Total-Adressable-Market (TAM):

• Total companies in segment
• Decision-maker volume
• Adjacent verticals / potential partnership development.

Most companies underestimate how many reachable prospects exist once segmentation becomes precise.

Referrals and warm leads are great.
But they’re unpredictable.

Outbound (active, cold sales) is not a replacement.
It’s an insurance layer.

Referrals + systematic outbound = stability and growth.

If you have never done proactive outbound sales then we will help you – outbound was never as cheap as it is now. But keep in mind that investment and positive ROI might take couple months longer if your team is not experienced at closing colder traffic. 

• Traditional sales team: €45k (3 months) → €180k (12 months)
• LeanSales system: €7.5k–€15k (3 months) → €16.5k–€37.5k (12 months)